Real Pay As You Drive wins climate award

The Blue Tongue beer company ran a great billboard campaign a year or so ago. The tagline read something like: "We never believed in awards, until we won one...". At Real we feel the same way. We don't really believe in awards, but we love getting them! This one is I think my favourite so far, as it recognises the impact that Pay As You Drive can have on the environment.

Real Insurance wins Best Climate Business Award

Real Insurance received the 2010 Money Magazine Best of the Best Climate Business Award. The Best of the Best awards are now in their ninth year with Real previously winning in the Cheapest Car Insurance category.
Real Insurance has also recently been awarded with:

·         The 2009 Celent Carrier Award for Innovation
·         The AB+F 2009 Best General Insurance Product award
·         The 2009 Money Magazine Cheapest Car Insurance award
·         A Cannex Canstar Award for Innovation
·         The AB+F Direct Marketing Campaign award

Real Insurance was honoured with the Climate Business award due to its innovative Pay As You Drive car insurance product, which rewards customers for helping the environment by driving less. Pay As You Drive from Real Insurance, is the first insurance product of its kind in Australia whereby qualified motorists pay only for the kilometres they plan to travel.
Real Insurance CEO Roger Grobler said, “Current car insurance pricing is inefficient and unfair. Drivers who are similar in respect of age, gender, location and driving safety record and who use their cars sparingly to help the environment should not have to pay the same as their neighbour who may be driving four or five times the distance.

Environmentally conscious motorists, who are cutting down on driving their cars in response to climate concerns should be rewarded for driving less.

It was against this background, that we felt the time was right to offer a robust, comprehensive motor insurance product for which customers pay only for the kilometres they plan to travel.”

Grobler continued, “A study conducted by the Brookings Institute in Washington last year found that introducing pay-as-you-drive insurance would generate an eight percent saving in CO2 emissions, nearly two-thirds of households in the US would have lower premiums and the average savings for that group would be $276 per vehicle per year.”

However, Grobler points out that Pay As You Drive is not for everyone.

“Pay As You Drive is ideally suited for people who drive to and from the train station, or work close to home, and maybe use their car a bit on the weekend. Anyone driving less than the average for people with their same insurance profile will pay less than ‘traditional’ comprehensive car insurance.

We want to give climate change conscious drivers a fair go. Pay As You Drive reflects large scale changes in motoring habits and in so doing, accommodates the changing needs of motorists,” says Grobler.

Recognising that these changing motoring habits reflect people wishing to lower their carbon footprint, Pay As You Drive has partnered with Greenfleet, a government approved greenhouse gas reduction initiative to offer motorists the option to offset their car emissions with a one off tax deductible donation which will assist in the planting of trees. This is just one other way that Real Insurance is innovating to help protect our fragile environment.

Gillian Lilley
Freelance Business Writer

Original link here.

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