What is this about?
Friday, August 28, 2009
The future is electric
Thursday, August 27, 2009
Gadaffi in your car
And although federal laws may be ideal, regulators say this would be difficult to enforce.
Friday, August 21, 2009
Brand new Chief Operating Officer
I am delighted to announce that Clive Mendes joined Real Insurance as our brand new Chief Operating Officer. Clive and his family (Astrid his wife, and his twin baby daughters Fabian and Francesca) moved all the way from Berlin to join our team.
Clive is an international insurance veteran and former CEO of Royal Insurance’s Italian operation and Group Strategy Director of Royal & Sun Alliance.
I am very please that we found someone of Clive’s experience and calibre. So successful was Clive’s role in setting up the Royal Insurance operation in Italy that the Italian super brand has been written up as a case study in Marketbusters, a Harvard Business School text book. Clive’s next job is to get Real written up in book!
Some more about Clive: At 23 he was the youngest country manager in the history of the Royal Group when he was appointed to a general manager role in the Bahrain office. He later went on to manage the Lisbon office. Clive says that for the first time in a very long time he is actually conducting insurance in English!
Clive says: “Real Insurance is not unlike the Royal operation in Italy in its early days. It is growing rapidly, has some very innovative and ground breaking products and for a company its age, it is already quite advanced and sophisticated in its thinking across every department.
“My goal is to help the Real Insurance team become a truly stand-out business to which customers faithfully and happily bond and which is respected by its peers and society in general for world-class performance, operating excellence as well as leadership and innovation across the business.”
Clive studied Languages (Arabic, Spanish and Portuguese) at Glasgow University, Business Administration at Edinburgh University and a BA in Music from the Open University. He was born in Jamaica and has lived in the UK, Spain, Portugal, Bahrain, Germany and Italy. He speaks seven languages! - Arabic, Spanish, Portuguese, Italian, French, German and English.
Clive joins a strong Real Insurance team, which means the best is yet to come!
Sunday, August 16, 2009
Changing the way we pay for using the road
Sunday, August 9, 2009
History is being made- Telsa is profitable
Tesla is a start-up motor manufacturer. Tesla is profitable. It is the same company.
Tesla is full of paradoxes. It is utterly significant that they are making a profit already on revenue of only $20m. They made new cars from almost scratch. The percentage of the car that is new is over 90%. And it is an electric car that leaves Porche in the dust!
A press release from the Tesla site given below. The most remarkable quote from the press release is: "The highly acclaimed Roadster -- faster than a Porsche and twice as energy efficient as a Toyota Prius – is the only highway-capable electric vehicle for sale in North America or Europe."
The only highway-capable electric car that is faster than a Porsche and twice (yes twice) as energy efficient as a Prius!
I want one.
The press release is below. The original is on this link:
Tesla Motors attains profitability milestone
Electric vehicle manufacturer achieves record deliveries in July and will significantly expand in Europe this quarter.
August 7, 2009
SAN CARLOS, Calif.--(BUSINESS WIRE) —Tesla Motors attained a significant milestone in July when it achieved overall corporate profitability with approximately $1 million of earnings on revenue of $20 million.
Tesla reached overall corporate profitability while continuing to develop the all-electric Model S sedan and opening regional sales and service centers. Profitability arose primarily from improved gross margin on the Roadster 2, the second iteration of Tesla’s award-winning sports car.
Tesla shipped a record 109 vehicles in July and enjoyed a surge in new Roadster purchases. In the third quarter, the privately held company will make significant deliveries to European customers while expanding its presence in several countries.
“We achieved a bottom-line profitability thanks to a tremendous amount of hard work by the Tesla team to improve quality, while simultaneously reducing costs on the Roadster,” said Tesla CEO and Product Architect Elon Musk. “This also shows that there is strong demand for a car that is unique in offering high performance with a clean conscience. Moreover, customers know that in buying the Roadster they are helping fund development of our mass market electric cars.”
The highly acclaimed Roadster -- faster than a Porsche and twice as energy efficient as a Toyota Prius – is the only highway-capable electric vehicle for sale in North America or Europe. It’s the first production EV to travel more than 200 miles per charge and the first US- and EU-certified Lithium-Ion battery electric vehicle. With an estimated range of 244 miles per charge and zero tailpipe emissions, it offers supercar performance with a clean conscience.
The Roadster 2, which Tesla is building and shipping to customers now, features an array of enhancements. Those include a more powerful heating, ventilation and air-conditioning system, more comfortable seats and a more luxurious dashboard and cabin.
Last month Tesla began delivering the Roadster Sport, an even higher performance car that does 0 to 60 mph in 3.7 seconds, compared to 3.9 seconds for the standard Roadster. The Sport includes a more powerful motor, custom-tuned suspension and forged wheels. A customer’s Roadster Sport sprinted the quarter-mile in 12.643 seconds in late July, setting a class record in the National Electric Drag Racing Association.
Financing Now Available
Last month, Tesla announced Roadster financing through Bank of America. Financing means the Roadster can have lower total monthly costs than a gas-guzzling sports car with a similar sticker price. Prospective customers may complete loan documents in Tesla’s showrooms or online.
The Roadster is six times as energy-efficient as comparable sports cars – yet it does not require routine oil changes or exhaust system work. Roadsters have far fewer moving (and breakable) parts than internal combustion engine sports cars, which need replacement such as spark plugs, pistons, hoses, belts and clutches. The Roadster costs roughly $4 to fully recharge – a bargain even when gasoline costs less than $1 per gallon.
Tesla sells cars online and at showrooms in California (Menlo Park and West Los Angeles), New York City, Seattle and London. Tesla is rapidly expanding its network of showrooms this summer with stores in Chicago, South Florida, Washington DC, Toronto, Munich and Monaco.
Tesla has developed an industry-leading mobile service team, including highly skilled technicians who make “house calls” to customers’ homes or offices in every region where Tesla sells cars. Electric vehicles have far fewer moving (and breakable) parts than internal combustion engine vehicles. They qualify for federal and state tax credits, rebates, sales tax exemptions, free parking, commuter-lane passes and other perks.
Tesla, which in June won Department of Energy approval for $465 million in low-interest loans, is deep into the development of the Model S. The all-electric sedan will have a base price of $49,900, roughly half the price of the Roadster. Reducing unit cost on the Roadster is helping Tesla to bring the Model S to market at a vastly lower price point, paving the way to mass-market EVs for mainstream buyers.
In addition to the Model S program, Tesla is jointly developing an electric version of the popular Smart car with Daimler. The first of an initial test fleet of 1,000 electric Smart cars are expected to be on the road in late 2009.
Tuesday, July 28, 2009
New Pay How You Drive product in the UK
The pricing is based on how you drive as opposed to how far you drive. They are targeting people who struggle to find car insurance otherwise, and younger drivers.
A few comments after having only spent a few minutes on the site:
- The car insurance product incentivizes safe driving behaviour, which is good.
- The driving is scored using a points based system.
- You can lose your car insurance policy, much like losing your license on the Australian demerit point system if you get to 12 points. Not sure how that works legally, but the contract probably has safe driving as an underwriting condition.
- Points drop off after time, again similar to the Australian driving license demerit point system.
- You buy miles in mileage bands, by agreeing to maximum mileage. That means you declare up front how much you’re going to drive, and then get penalty points if you do more than that. I assume you pay more for higher mileage bands. The mileage bands available are 3,000, 5,000, 7,500, 10,000 and 13,000 miles.
- You get penalty points for fast driving, going over your stated mileage band, and driving too much at night (more than 10% of your mileage band).
- Quite amusingly, if you get to 12+ points you have 7 days to “appeal” against your policy being taken away. Would love to see how that fits into the British arbitration system!
What is good about the product:
- It links insurance cost to driving behaviour, which should improve how people drive.
- People can get feedback on the site on their historical behaviour.
What can be better:
- The product is still quite complicated. I am not sure how it can be made simpler, but it is not all that easy to understand.
- The penalty points are for a small set of behaviours only.
- It is not explicitly linked to mileage driven, but rather implicitly through the bands.
- The telemetry device needs to be installed, and collects location data.
All in all, it is good to see another Pay As You Drive product go live, and we wish them well!
Wednesday, July 22, 2009
Advertising Pay As You Drive
Pay As You Drive is a great car insurance product. And we’re very biased, I know, but it saves serious money on car insurance for people who drive less than average, and fairly so. At Real Insurance we have had hundreds of thousands of people getting car insurance quotes from us over the last year since we launched. Also, if I look at people talking about PAYD on discussion forums, then it is clear that people “get it”. They understand why the product is a fairer way of doing car insurance, and that is why they call us for car insurance quotes.
An interesting challenge that we have had to solve is how do we advertise the product? How do you explain that this is better car insurance for some people, and that they should call us to get a car insurance quote from us? How do you do that in 30 seconds?
Our latest ads use a device of showing one car driving a lot, and another car driving very little (and sitting in the garage for most of the time). The premise being that if you drive less, you have less chance of being in an accident, and therefore your car insurance quote should be less than for traditional car insurance. I think it is pretty effective. It amazes me to see how much our marketing team can get into a 30 second car insurance TV ad. A version of our latest ad is below. Please let us know what you think by commenting below!