We launched a new set of ads last week for Pay As You Drive. The first one features a lighthouse keeper that drives from his house to the lighthouse every day. Not a big distance as you will see in the ad...
It is all farcical of course. As is the next ad, where a women "commutes" out of her driveway to the busstop a whole 20m down the road.
We have a new jingle in the ads, which we will be using going forward, as well as a set of end screens showing our actual team on the phones.
Lighthouse:
Commuter:
Any comments or feedback, as always, is most welcome!
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