nuride is a US online community that has already built up a base of 40,000 members. The premise of the community is that you register, and then record trips you have saved by either car pooling, taking public transport, riding your bicycle or even telecommuting. For each trip you score reward points, which you can redeem for discount vouchers, tickets to shows, etc.
The practical use of the site is to connect to other people that have the same commuting needs as you, and car pooling with them. It looks like it is a particularly useful tool for large employers with many staff in one place. So you go onto the site and say you are traveling to say Swiss Re's offices. You link up with someone in your suburb that also travels to the same place that you did not know of. So obvious.
The reward benefits are sponsored by companies. I assume they do that either for getting feet through the door or out of a concern for the environment.
The cool thing about the site though is the connection to other commuters for car pooling purposes.
I hope their members know about Pay As You Drive insurance....
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