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Thursday, August 27, 2009

Gadaffi in your car

There are a large number of technological developments on the horizon that will change the way in which insurance is done. Pay As You Drive car insurance is obviously one of them, and this blog has a number of discussion points on the technology around PAYD.

Some of the other technologies also discussed are electric cars and the infrastructure to “plug-in” a fleet of electric cars. Also on the horizon is “smart cars”. Cars that either drive themselves or take over from you in the case of sensing an accident about to happen. Cars that take an action to avoid an accident, even if it means swerving over a sidewalk and maybe destroying the cars wheels. Take that one step further and you realise that if a bunch of cars are driving near each other, they need to communicate with each other in order to decide what the best collective cause of action would be. From this gets born the concept of a leader car: The car that will decide on behalf of everyone how the group will behave when a danger appears. So what happens if another car is the leader car and decides to send your car over the pavement into a pole, because that is the situation that collectively has the smallest damage. And that in a situation where, if the intervention did not take place, you would not have been involved in the accident. Interesting and even scary stuff. Imagine the insurance implications.

Some cars already have technology that senses if you start getting drowsy. The cars monitor the speed at which you blink your eyes, and if this slows down the car alerts you. Good material for comic strips.

The technology discussed in the article below (original link here), is one that I have not seen before. It intercepts text messages coming to your phone, in order to reduce the distraction of texting while driving. Having texted myself while driving, I know that it is a dangerous practice and it definitely increases the probability of causing an accident. So from a risk mitigation perspective it certainly is attractive. It is however quite creepy.

Some years back Gadaffi (I guess “colourful” is a word that comes to mind in describing this long time de facto “leader” of Libya) visited the African Union which was held in South Africa. People complained that when him and his massive entourage raced around the streets of Johannesburg that their mobile phones will stop working. Gadaffi was driving around with jammers so that people in his vicinity would not be able to use their phones. The technology below is like having your own little Gadaffi in your car. And you are safer for it!

 

Block That Text

By Pat Speer August 26, 2009

Getting people to stop endangering themselves and others because they are texting while driving may not be possible; so stakeholders are looking at technology that blocks cell phones from displaying text messages in the first place.

The technology developers face an uphill battle, however, as texting has grown in popularity at blinding rates.

In 2005, research from the Insurance Institute for Highway Safety, Arlington, Va., found that drivers using cell phones were four times more likely to get in a crash serious enough to injure themselves. Since then, that number has seen explosive growth, as drivers use Bluetooth and other technologies to hold cell phone conversations while driving. But talking is just part of the distraction, say experts.

Drivers who use cell phones to send and read text messages, face even greater danger.

According to CTIA, an industry trade organization that tracks wireless technology, the number of monthly text messages grew to 110.4 billion in December 2008, up from 9.8 billion in 2005. Because “texting” is especially popular among teens, they represent the highest risk behind the wheel. This distraction, say experts, represents the perfect storm for personal lines property/casualty insurers.

Nationwide Mutual Insurance Co.’s second annual Driving While Distracted (DWD) study, released in October 2008, shows nearly half of Americans (48%) considered cell phones to be the most dangerous distraction while driving. More than 40% say they have been hit, or almost hit, by another driver who was talking on a cell phone.

Some states recognize this. In fact, 17 states and the District of Columbia have banned texting while driving, while 10 other states plan to pass laws this year, according to the Governors Highway Safety Association. Fines and penalties vary from state to state.

And although federal laws may be ideal, regulators say this would be difficult to enforce.

The answer may be an “if you can’t beat ‘em, stop ‘em temporarily” approach, as technology solution providers gear up to produce technologies that would make safety the priority.

Much of this technology uses global position system (GPS) technology to block texts from being sent or received while the owner is driving.

In particular, Aegis Mobility Inc., Vancouver, is developing an application that uses a phone's GPS to detect when it is moving at driving speed to intercept incoming calls and texts. Called DriveAssist, the software also blocks outgoing messages, though the owner can override it to make emergency calls. The vendor says the software should be available next year, and Nationwide will be one of the first to offer a premium discount to policyholders to employ it.

Other technologies in development include voice messaging, which creates an audio message from a text message that can be played with the touch of a key. Analysts say insurers are looking at these technologies as a viable way to improve safety and reduce claims.

 


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