The article referred to in the previous post was an (interesting) mistake by Bloomberg.
The following is from Farmers':
"All - I wanted you to be aware of some misleading media coverage attached below that is being distributed today by the Bloomberg News Service. The Swiss-based Bloomberg reporter confusingly leaves readers with the impression in the headline and lead paragraph that Farmers is already using technology to track miles driven by auto insurance customers. She also confuses the "pay as you drive issue" with our recent announcement regarding claims reporting via an iphone application. While the headline and first graf are misleading, the quotes attributed to me in the body of the story explain Farmers' position on this issue and provide some clarity to the story. I am working personally with the reporter and her London-based editor for further clarification, but wanted you to be aware of this if you receive any questions from staff or the field. Bottom line is that we continue to consider the future use of these type of technologies that could help us even more accurately match risk with product prices etc. Let me know if you have any other questions.
Mark S. Toohey
Senior Vice President and
Head of Media and Public Relations, North America
(805) 907-2216
mark_toohey@farmersinsurance.com”
No comments:
Post a Comment